Jerry Jones, the owner of the Dallas Cowboys, has a vision for his relationship with All-Pro wide receiver George Pickens that he describes as “all honey.” This optimism comes after the Cowboys placed a franchise tag on Pickens, ensuring he won’t hit the free-agent market on March 11. The tag guarantees Pickens a hefty $27.298 million payday for the 2026 season, while signaling the Cowboys’ intent to negotiate a long-term contract.
At just 24 years old, Pickens is viewed as one of the top projected free agents in the NFL, a remarkable turnaround for a player who was once seen as disgruntled following his trade from the Pittsburgh Steelers last May. “Very clearly, the Cowboys want George Pickens to be a part of our future,” Jones stated to a small group of media, including USA TODAY Sports, after observing a workout session at the NFL scouting combine. “That says that so clearly. And it has a lot of muscle behind it when it says it.”
However, the Cowboys are no strangers to contract negotiations filled with tension and distractions. Recent years have seen drawn-out talks with star players like Dak Prescott, CeeDee Lamb, and DeMarcus Lawrence. Last season, the contract saga surrounding Micah Parsons became so intense that it culminated in a trade to the Green Bay Packers just before the regular season began. With this history, there are concerns that the negotiations with Pickens could become a similar source of drama.
When questioned about whether he received any assurances from Pickens regarding his participation in the offseason program, Jones danced around the topic. “What I did get is how much it meant to George that he’s working with Dak,” he noted, hinting at the importance of the quarterback-receiver relationship.
Jones was more definitive when discussing his approach to negotiations with Pickens’ agent, David Mulugheta. During a lengthy media session, he asserted, “I can clearly work with his agent. I have no issues.” This marks a notable shift in tone from last year when Jones made dismissive remarks about Mulugheta while negotiating with Parsons, indicating a desire to mend fences this time around.
“We haven’t met,” Jones said of Mulugheta, “but to the end that we can have discussions about (Pickens) and other players that he represents, we understand the angst that’s there.” He acknowledged the agent’s goal of maximizing player contracts while also emphasizing the Cowboys’ responsibility to manage their salary cap effectively. With the NFL salary cap expected to exceed $300 million for the first time in 2026, a long-term deal for Pickens could average at least $30 million per year, putting pressure on the Cowboys to finalize an agreement promptly.
In addition to Pickens, Jones confirmed that star kicker Brandon Aubrey has been offered a contract that would make him the highest-paid kicker in the league. With the current highest-paid kicker, Harrison Butker of the Kansas City Chiefs, averaging $6.4 million, the Cowboys are making significant moves to secure key players.
Despite the potential for drama surrounding Pickens, his performance last season—ranking third in the NFL with 1,429 receiving yards on 93 catches—has helped him shed the label of a malcontent. His second-team All-Pro honors further cement his value to the team. Jones attempted to quell any concerns by reaching out to Pickens the day before the combine to discuss the rationale behind the franchise tag. “I was rewarded that he expressed himself in the way that he did about how comfortable he was here,” Jones said.
As the Cowboys navigate these negotiations, Jones is keenly aware of the historical context. He stated, “I don’t know what comes first: The substance, the significance of the player’s situation, or the drama of a negotiation.” For now, he remains hopeful that the relationship with Pickens will remain “all honey,” even as the realities of NFL contract negotiations loom large.
Note: This recap is an independently written summary based on publicly available reporting.
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